The Market: Cookie and Cracker
The cookie and cracker manufacturing industry includes 300 companies for combined annual revenue of about $10 billion. Cookie and cracker manufacturing begins by grinding starter ingredients like sugar, oils, and flavoring in industrial mixers. Following the initial blend, workers mix in water and bonding agents to form the dough. After the dough is mixed it is lifted into a hopper and spread onto trays. Once on the tray, the product is cut or rotary cut into shapes. These pieces are then put on conveyor belts for baking and flavoring. Finished products are then packed per their requirement. Large companies include Kraft’s Nabisco subsidiary, Kellogg’s, Campbell’s, Pepperidge Farms, Lance, and Interbake Foods.
The industry is highly concentrated with the top 50 companies accounting for 90 percent of the total revenue. Geographically, food manufacturing is located across the country. Demand is driven by population growth, health concerns, and taste. These products are considered “impulse” consumables and compete against fresh baked items, fast food, and the candy and chip industry. Companies are profitable by having efficient operations and good marketing groups.
The Market: Dairy
The US dairy manufacturing industry consists of 1200 companies that have a combined annual income of $60 billion. The four major segments in this industry are fluid milk, cheese, frozen desserts, and butter. Most companies focus on one segment, although some of the largest companies play in all four segments. Large companies include Land O Lakes, Dean Foods, and Dairy Farmers of America. Because of the nature of the perishable raw materials, most production is localized around their raw material supply.
The industry is rapidly consolidating with the 50 largest companies holding 75% of the market. Changes in consumer income drive demand for various types of dairy food. The profitability of individual companies depends on efficient operations and marketing, as milk is a commodity. Manufacturing is standardized across the segments and highly automated.
Critical Coating Issues
In the food processing industry, release is critical. Every product that is not released properly lowers the yield, causing the operation to be less efficient.
Key Benefits of Teflon™ Industrial Coatings
American Bakers Association (ABA)
Related Market Research Codes
SIC Codes - Cookie and Cracker: 2052
SIC Codes - Dairy: 0241, 2021, 2022, 2024, 2079
Related NAICS Code - Cookie and Cracker: 31182, 311821
Related NAICS Code - Dairy: 311513, 31151, 311511, 311520